Voyage

THE WORLD OF VOYAGE

Voyage was created as a fashion and lifestyle universe rooted in the feeling of travel and escape. The identity combines a sophisticated coastal sensibility with the spontaneity of summer: sea, sun, beach and salty hair. A palette of mint, blue, bordeaux and deep navy gives the brand a distinctive yet relaxed character.

The Oyster tee photographed by Rolf De Beul.

The Oyster boxy tee.

The monogram in embroidery.

A LABEL OF ITS OWN

When Voyage later launched its own fashion label, we extended the existing identity into a collection of wearable pieces. Rather than creating a separate brand, we translated the atmosphere of Voyage into fashion, carrying its colours, typography and graphic language into a new expression. The result feels like a natural next chapter: recognisably Voyage, but with a life of its own.

Two pieces from the collection, seen from behind.

Cormorant Garamond and Lato, the type pairing.

FROM IDENTITY TO APPAREL

For the collection, we developed graphic illustrations and applications for T-shirts and other pieces, drawing on the visual codes of the Voyage universe. Shells, oysters, coastal references and playful typography turn the identity into something tactile and wearable. Applied across T-shirts and other pieces, the graphics give Voyage the Label its own visual vocabulary while keeping a clear connection to the world it came from.

The teaser: coming very soon.

Photoshoot for the launch campaign.

The Instagram feed, planned as one grid.

The colour system, with the graphic motifs.

LAUNCHING A NEW CHAPTER

The launch of Voyage the Label became an opportunity to take the brand beyond the garments themselves. We developed the launch campaign and social communication around the collection, building an editorial world that brought together product, place and lifestyle. A physical launch event extended that story offline, turning the new label into an experience rather than simply a collection.

Building an editorial world online.

Golden Hour Surf, printed across the back.

The Oyster boxy tee, artwork and colour spec.

The Golden Hour longsleeve, artwork and colour spec.

Part of the launch campaign.

The Golden Hour longsleeve, out on the coast.