Atelier Lazuri | ALMÉ Cases

A CLEAR BASE

Atelier Lazuri’s identity is rooted in Iranian craftsmanship, rarity and slow creation. The brand needed to feel rooted yet contemporary, bringing together cultural depth and a refined fashion sensibility. We shaped a language that feels precise, tactile and quietly confident — giving the brand a clear foundation for everything that followed.

Campaign shoot at Maison Hannon.

Inspired by Iranian calligraphy.

Campaign shoot at Fosbury & Sons.

CRAFTED WITH RESTRAINT

A custom monogram inspired by Iranian calligraphy sits at the heart of the identity. Refined typography, earthy tones, textures, patterns and generous spacing add softness and tactility. Every element is intentionally restrained, allowing the brand to feel as carefully composed and crafted as the pieces themselves.

From concept to final image.

Print designed for the collection.

CREATING THE IMAGE

Photography became one of the most important expressions of the brand. We developed and produced two shoots from A-Z. From creative direction and styling to location, models and production, we shaped every detail of the visual story. Shooting at Fosbury & Sons in Watermael-Boitsfort and the historic Maison Hannon gave each collection a distinct atmosphere while a consistent visual approach kept the imagery recognisably Lazuri.

Shaping Lazuri’s visual world.

Pattern inspired by Iranian heritage.

Bringing the identity online.

Styling shaped around each collection.

INTRODUCING LAZURI

We brought the new identity to life through a launch campaign built around the visuals we created. The campaign, supported by a new website and a considered digital presence, introduced Atelier Lazuri through a world of movement, texture and quiet elegance. Rather than simply presenting the garments, we created an atmosphere around them — giving the brand a visual language to grow from.